marketing | The Digital Realtor

30Nov 2018 by realtor8 No Comments

Ultimate Guide to Real Estate SEO 2018: 7 Ways to Earn Traffic & Leads

When house hunting, 90 percent of buyers use the internet. In fact, over 53% started their research online, according to an extensive report on real estate consumer trends conducted by Google and the National Association of Realtors. Home buyers consider real estate websites the most useful source of information when buying a home. The big question realtor always asked is: How can I capture internet traffic to my personal Realtor Website? According to this interesting blog on improving realtor website SEO by Ubertor , You have to carve out a niche for yourself — think locally, and then expand. Most home shoppers begin their research with a local keyword phrase, like “Toronto realtor.” Most realtors service multiple cities and regions. However, when you start your website, focus on the main…

The Digital House Hunt: Consumer and Market Trends in Real Estate

digital marketing, experience, marketing, real estate digital marketing

Google and NAR had collaborated to uncover trends and insights around digital media usage among home shoppers, whether they are looking to buy, rent and sell real estate. The articles below summarized the key findings of this research between Google and NAR Consumers are going online at a rapid pace to look for information to support their buying decisions Google calls this idea ZMOT, or the Zero Moment of Truth*; the idea that shopping is no longer about showing up in a store, or in our cases at a brokers’ office or an open house, seeking advice or counsel on what to buy or how much they should pay In today’s complex, rapidly changing, and digitally driven media environment, capturing a home shopper’s attention in order to build a real…

How Real Estate Pros Get Leads from Digital Marketing

marketing, opinion, real estate web builder

As a real estate professional, you understand that one of the first places your potential clients go when looking for a home is online. In fact, 94 percent of millennials and 84 percent of baby boomers went online to find their future homes. That’s why it’s so important to make sure you’re ready to engage them in the digital space in a way that translates to real-life business. Establishing your online presence is simple enough. Setting up a website, sending emails to prospects and posting on social media are top ways to reach prospects online. here are the ways Pros get it done Expand your social media presence: google places, facebook, twitter, linkedin. Get it all setup properly with links to your latest inventory! Get a IDX enabled Realtor Websites Rather than choosing a plain…