Using Hashtags for Real Estate Marketing

Using Hashtags for Real Estate Marketing

digital marketing, experience, opinion, real estate, real estate digital marketing
I think I do not need to remind you how technology has affected every industry. With only more advanced technology to come in the future, we need to keep ourselves up to date in order to survive in this business. If you’ve been marketing your real estate business on social media platforms then you should know how important hash-tags are, especially when marketing to millennials. How does hash-tags work, some of you may wonder. Here is the beauty of living in the digital era, by adding hash-tags to your post you’re automatically filing it under certain categories depending on what keywords you use and when users search for the same hash-tag your content will appear. Your post can easily reach up to millions of people at once, imagine what it…
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4  Pieces of Advice to REI Newbies

4 Pieces of Advice to REI Newbies

digital marketing, experience, real estate, real estate digital marketing
I understand that starting out in the real estate investment can be intimidating because I’ve been there before. But one thing you need to know is that we are all living in a digital era now and it’s fair to say that there’s plenty of resources right at your fingertips. What I’ve done when I first started are, watching relevant videos, reading articles, and listening to real estate podcasts. It not only helps me to further understand more about the field and it also helps me to explore what are the opportunities that I have. So make good use of your time and you’ll save plenty of unnecessary mistakes in the future.   So here are the advice I would give someone who is just starting out   Learn from…
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Marketing Strategies That Really Work

Marketing Strategies That Really Work

digital marketing, experience, real estate, real estate digital marketing
If you haven’t read my previous post about “4 Pieces of Advice for REI Newbies”. I highly encourage you to do so because I’ve mentioned that real estate investing is all a numbers game and the more effort you put in the better your results are. Now if you have followed my advice previously and want to take things up a notch you’re at the right place.   I am sure by now we all know the sales funnel: LEADS > DEALS > PROFIT!   This is true and it applies to almost every business, but let’s look at a few strategies that you can use to improve your cost per lead ratio as low as possible. The first strategy we will look at is the “Shotgun” vs. “Targeted” approach…
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2 Things you need, if you want to find deals online

2 Things you need, if you want to find deals online

digital marketing, experience, opinion
We all know that as a business you need these two things: for customers to know you exist to have them trust you   Although there are other details of business that exist, I am not saying that the business owner shouldn’t think about it but what I am saying is that as business owners (or in your case, as investors) the tendency is to over complicate things and get upset trying to think about how to increase sales and growth. Instead of spending all your time searching for “2019 marketing hacks” or watching the latest guru show you what’s working this year, you’re focusing on the wrong things.   From my experience, I think that it is really important that your customers know that you exist (meaning, know you…
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Create a good realtor website

Create a good realtor website

digital marketing, real estate, real estate web builder
In this past few years, it seems that the real estate industry has lived up to its reputation. More and more fresh graduates are excited to be a licensed agent and it seems to be a hot career pick for most, mainly because of the glamorous lifestyle successful real estate agents are showing. Don’t worry today we’re going to break down the 5 reasons why most real estate websites fail and how you can overcome it   One Size Fits All Plan I am sure you’ve come across some websites where they try to fit all the information on one page. Squeezing them all together with ugly fonts and weird color templates. (You should have an image in your mind right now and that's not the type of website you…
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Top SEO Keywords for Realtor in Canada 2018

Top SEO Keywords for Realtor in Canada 2018

digital marketing, marketing, real estate digital marketing
Top SEO Keywords for Realtor in Canada 2018 Real estate keywords are the topics that define what your online content is about. People use keywords to search for the content that they’re interested in, so optimizing your website or social media for them makes it easier to be found. This helps to drive traffic to your website, resulting in more leads and clients. If you are looking to improve your Realtor Website ranking on Google, do consider to create content that has keywords that are currently generating a lot of traffics on Google. Below are the top SEO keywords for 2018 that reflect the trends that people are most interested in when searching for real estate related queries. Keyword Average Monthly Searches real estate 508,000 mls 434,000 houses for sale…
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Ultimate Guide to Real Estate SEO 2018: 7 Ways to Earn Traffic & Leads

Ultimate Guide to Real Estate SEO 2018: 7 Ways to Earn Traffic & Leads

digital marketing, marketing, real estate digital marketing
When house hunting, 90 percent of buyers use the internet. In fact, over 53% started their research online, according to an extensive report on real estate consumer trends conducted by Google and the National Association of Realtors.  Home buyers consider real estate websites the most useful source of information when buying a home. The big question realtor always asked is: How can I capture internet traffic to my personal Realtor Website? According to this interesting blog on improving realtor website SEO by Ubertor , You have to carve out a niche for yourself — think locally, and then expand. Most home shoppers begin their research with a local keyword phrase, like “Toronto realtor.” Most realtors service multiple cities and regions. However, when you start your website, focus on the main…
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The Digital House Hunt: Consumer and Market Trends in Real Estate

The Digital House Hunt: Consumer and Market Trends in Real Estate

digital marketing, experience, marketing, real estate digital marketing
Google and NAR had collaborated to uncover trends and insights around digital media usage among home shoppers, whether they are looking to buy, rent and sell real estate. The articles below summarized the key findings of this research between Google and NAR Consumers are going online at a rapid pace to look for information to support their buying decisions Google calls this idea ZMOT, or the Zero Moment of Truth*; the idea that shopping is no longer about showing up in a store, or in our cases at a brokers’ office or an open house, seeking advice or counsel on what to buy or how much they should pay In today’s complex, rapidly changing, and digitally driven media environment, capturing a home shopper’s attention in order to build a real…
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