As we all know, the social media platform has never been this effective a few years ago until recently. It is one of the best ways you can use to boost your brand and reputation. The challenging thing about the social media platform is finding the right time to post creative contents.
You won’t get enough attention just by posting at a random time. In order to get the most out of it, you need to know what are the best hours to post on each social media channel. Although this question is still on debate and many people have their own set of answers we are here to give you a brief idea on when you can do it.
There are many things to be considered when posting, such as which platform you’re using, your target audience, regions and target audience activity level on different platforms. What I’ll recommend you to do is to save this post somewhere you’ll remember so that you can refer to it whenever you need to determine which is the optimal time to post for your business.
So When is The Best Time to Post on Social Media?
The best times to post on social media varies differently across different platforms. Facebook and Twitter both have a high engagement at 9:00 AM, whereas the best time to post on Instagram would be at 5:00 PM. Due to the professional nature of LinkedIn, we all know that it mainly caters to B2B audiences, therefore the ideal posting time would be at 10:00 AM to 12:00 PM.
To start, let’s take a look at the U.S. About half of the country’s population is in the Eastern Time Zone and combined with the Central Time Zone, that accounts for over 75% of the total U.S population. That is a huge market if your marketing campaign is done correctly expect to see results.
- Best Time to Post on Instagram
Instagram is meant for use on mobile devices. Approximately 60% of its U.S. users use the app daily. 60% that is a whole lot of attention where you need to get on. On average, the best times to post on Instagram across industries are 1:00 PM and 5:00 PM, during lunch and the end of the typical work day, respectively. As for business to business organizations, the highest clickthrough rates are from 12:00 – 1:00 PM, 5:00 – 6:00 PM, and even as late as 8:00 – 9:00 PM when people are winding down for the day.
- Best Time to Post on Facebook
Facebook is a bit different from Instagram because people log in to Facebook on both mobile devices and desktop computers, both at work and at home.
On average, the best time to post across industries is 9:00 AM, when people are just starting work and going online for the first time.
Facebook sees another increase in clickthrough rates between 11:00 AM – 12:00 PM, especially during lunch hours.
- Best Time to Post on Twitter
What goes into your mind when you hear Twitter? Majority of the people often treat it like an RSS feed, something to read during down times in their day, like commutes, work breaks, and so on.
Best time to tweet average around 8:00 – 10:00 AM, as well as 6:00 – 9:00 PM — which makes sense, given that it correlates with both morning and evening commutes. If your goal is to maximize retweets and clickthroughs, aim for noon or 5–6 p.m.
- Best Time to Post on LinkedIn
According to statistic, it shows that roughly 25% of U.S. adults are using LinkedIn largely for professional purposes. You don’t expect a high volume here mainly because everyone is trying to keep it professional status for themselves. Aim to post on LinkedIn between 10:00 AM – 12:00 PM.
Now that you’ve seen the best time to engage with your audience, do keep in mind that each platform have a different time to post and the different audience may respond differently. It’s all about trial and error, see what works for your business and take this as a guide. Once you’ve figured out the time where you’ll get the most traffic you will need some solid marketing tips to stand out from the crowd. Here’s where you can get them.
Good Luck!