Most SEO expect agrees that there are at least 5 key features found in successful real estate websites. These features determine whether or not your real estate website will excel above the rest or fall behind.
Feature #1: Search-Ability: When users search within your website, they should be able to easily navigate around and find the information that they are looking for. Adding an IDX search bar enables visitors to specify listings based on a preferred number of rooms, square feet, amenities, etc. Once the results come up, each listing should include detailed property and neighborhood information.
Feature #2: Mobile Capability: In this age where more than half of internet browsing in conduct on a mobile devices. It is important that your realtor website are mobile responsive so that all images and content are displayed properly on a mobile device. Speak to your website provider on how to get it done properly.
Feature #3: Quality content: The content on your website has to be relevant to your visitors. Besides providing a real time IDX listing of your inventory, most realtor will overlook the various information that buyers are looking for when searching for properties. Never forget to create articles that are helpful for buyers such as mortgage qualifying criteria, neighbourhood information, local properties news etc so that you can stand out from the rest.
Feature #4: Interaction: Your website needs to interact with your potential clients. The easiest way would be enabling Chatbot or livechat features on your website, so that you could capture your visitors contact details and followup within 24hours!
Feature #5: Impression: Stunning picture works wonder and sells better. Do get third party provider like boxbrownie.com or the designers from Ubertor.com to help you create stunning pictures for your listings