How to Deal With Email Unsubscribes
digital marketing, experience, marketing, real estate, real estate agent, real estate digital marketing, technology
Regardless of what industry you’re in, this is a common problem we all face. You can’t really please all your clients all at once, there will be a few that will not like what you do. What I’m trying to say is you thought you’ve got it figured all out, you send a well-designed email with a meaningful subject line along with striking CTA colors to get their attention however somebody still clicks on unsubscribe. It is almost impossible to have a zero unsubscribe rate, you can mitigate your unsubscribes. Typically a good unsubscribe rate is less than 0.5% (0.2% is within the norm). An unsubscribe rate above 0.5% shows that you’ve got some work to do. Negative and positive reasons for unsubscribes One of the most common…