The Digital House Hunt: Consumer and Market Trends in Real Estate
Google and NAR had collaborated to uncover trends and insights around digital media usage among home shoppers, whether they are looking to buy, rent and sell real estate. The articles below summarized the key findings of this research between Google and NAR Consumers are going online at a rapid pace to look for information to support their buying decisions Google calls this idea ZMOT, or the Zero Moment of Truth*; the idea that shopping is no longer about showing up in a store, or in our cases at a brokers’ office or an open house, seeking advice or counsel on what to buy or how much they should pay In today’s complex, rapidly changing, and digitally driven media environment, capturing a home shopper’s attention in order to build a real…