Which Platform Should Your Business On? Facebook or Twitter?

In case you haven’t noticed, more and more businesses are now starting to move into the social media platform to expand their reach as well as build their online presence around the world. With so many social media platforms available now, you must be wondering which should you pursue on? In this guide, we will talk about Facebook and Twitter.


Both platforms provide considerable opportunities to connect and engage with audiences. It also increases brand awareness and drives traffic to your site. But they’re also incredibly different in terms of purpose. Each has its own niche and this is what you need to know so that you’re able to choose which platform should you invest in.


How are they different from each other? Facebook’s purpose is to connect people with their friends and family. People use Facebook to share photos, videos, and general updates on their lives. On the hand, Twitter is used to share ideas, real-time information, and trending news. I would say that Twitter is less personal and more on quick and short updates. As a business owner, I know what’s on your mind, you must be thinking where does your business fit into all this? What you want is profit and so far you don’t see any signs of profit other than connecting to random people. This is why we’ve created a comprehensive breakdown of both for your reference.


Facebook vs Twitter Demographics

According to statistics, the total number of U.S. adults who use Twitter is 24%. On the other hand, nearly 70% of U.S adults are on Facebook, imagine how big the market is if you invest in Facebook. Twitter seems to attract a much younger demographic which an amount of 40% of their users are between 18-29 whereas less than 20% are above 50.


In comparison, Facebook also appeals to the 18-29 age group an outstanding amount of 80% and it also attracts older demographic as well as the amount of 65% of people ages 50 and above. With all this data, you should be able to get some sort of idea by now which platform is much more suitable for your business in terms of market reach.


Facebook vs Twitter Engagement

When it comes to engagement we would say that quality is much more important than the quantity. What do we mean by quality? What we are trying to identify here is how long does each site’s audience stay on the platform each day.


Roughly 46% of Twitter users are on the platform daily, and 81% of them are millennials. Because Twitter is popular among journalists, politicians, and celebrities, most of them are using Twitter as the main source of following trending news. So if your business has something that is short and straight to the point tips or news articles Twitter might be a better platform for you.


However, one thing to keep in mind, Twitter is meant for quick, compelling 140-character statements that can quickly get buried under new Tweets. If your goal is to build brand awareness, Twitter might be a good platform. Because it’s so quick and fast the post that you tweet a few minutes ago may end up on the bottom of the feed because that’s how fast the platform is performing at.


If you’re looking to build a long term engagement as well as building solid customer relationship then Facebook is the alternative. Because people tend to check their Facebook an average of eight times per day, compared to just five for Twitter. If Facebook is more addictive by nature, it makes sense you might consider putting more effort into appealing to a Facebook audience, instead of Twitter. Remember Quality over Quantity.


Facebook vs Twitter Ads

Advertising on Facebook allows you to reach a larger audience. There are also a lot of additional perks of using Facebook ads, for example targeting tools, so you’re able to narrow down to what you are looking for. The example may include age, salary, purchase behavior, hobbies, Facebook communities, and more.


Twitter also offers targeting capabilities, including purchase behavior, language, interest, and followers. However, the advertising cost is more expensive than Facebook. So it makes sense that if you’re starting out new and you don’t want to spend that much money on ads, you can go for Facebook. After all, they have much more engagement as well as cheaper ad pricing.



Different platforms have different purposes, therefore, it’s crucial that you determine which one your audience prefers, and tailor your content to match their needs. What we would recommend you to do is to try both Twitter and Facebook for a while if you’re unsure which one works better for your brand. Give yourself some time to evaluate the performance on each site and from there you decide which platform should you dedicate more time and resource on.


Now that we’ve provided you some insights on the difference between these two platforms. We hope that you’ve managed to gain some valuable tips from us. Here’s why you should stop resisting social media marketing.

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