Content is very important especially if you’re in the real estate industry. Why? Because the more attention you get from people it shows that you have something that attracts them. What should you do if you know you have amazing content, but you want to increase the traffic as well as leads?
According to some of the top B2B marketers, they said that “It starts before the content is created and it doesn’t end when you hit “publish.” Take a few seconds and think about it, I used to post content and think that it’s done and all I have to do is wait for people to come to look for me, but sadly it doesn’t work that way.
- Advertise your content
Do you know that many businesses fail to get traffic mainly because they don’t advertise their content? You don’t necessarily have to spend a huge amount of money here if you don’t have the budget. The fastest way to drive instant traffic to your content is more likely through paid social media platform, from ads on Facebook to short video ads on Youtube. But before you do that, you need to first identify your target audience and which platform are they spending most of their time on. This would be a much more efficient and cost-saving approach for you.
For those who have the budget, paid promotion through Facebook, Twitter, LinkedIn, and other channels are great if you promote the right content. Notice how important it is to promote the right content, you can’t post the same thing in every platform you have because each of them has different audiences. In order to get the most out of it, you need to create content that goes well on that channel. For example, a long article description about what you do and you advertise it on Youtube, it’s not going to work. Instead, try short and interesting video clip about what you do and definitely it’ll drive you traffics. Don’t forget to ensure that each piece of content being promoted is optimized to collect subscribers and leads.
- Method of Distribution
One of the biggest challenges to getting more views or clicks to your content is whether or not it’s being shared by others. Because no matter how good your contents are, if you do not distribute it correctly it’s not going to work. One of the common mistakes is using the same old approaches over and over again. If you know that cold calling and newsletter doesn’t work for you why aren’t you doing something about it? What’s holding you back is the fear of failing because you’re insecure about new approaches. Here’s what you can do, focus on building relationships with journalists and influencers. Do your homework, understand which social media channels people are engaging with, as well as the themes and messaging that is resonating the best.
The reason why you should focus on relationship building first rather than pushing products is that first, you need to earn their trust, developing a relationship requires more than an email that says, “Check out this content,” Instead you could phrase it to something more interesting and personal. For example, “I found 3 tips that are really useful, have you thought about doing this as well?”. Building a relationship is all about the way you treat and talk to people, focus on their needs not yours.
- Putting it out into multiple formats
For starters a blog article is good. Just like what we mentioned previously using the same format over and over again it’s not effective instead try out different approach like creating a video. Recreate your highest performing blog content into high-quality videos and post them up again on channels like YouTube, Instagram stories, Facebook stories. While doing so, it is important make sure that you always have a call to action at the end of your video, this is to reinforce your statement as well as give your audience a sense or urgency to take actions now.
Grow your content’s reach
As you expand your view of how to get more from your content and more audience to view your contents think about what can you do to make sure your client gets the recognition it deserves from the right audiences? Interested to read about the perfect timing for you to posts your content in order to get the maximum attention? Read here.